After Effects and Type in Motion.
Just taking an experimental approach to figure out the millions of features of Adobe After Effects.
Giving new meaning to the word DEMOCRACY, AmericansElect.org decided to take matters into their own hands. The creators and users of Americans elect are sick of the political system not working and have decided to take matters into their own hands.
They launched an online interactive website in order to try and change the current American election system. By using online motion graphic videos they explain in an entertaining a very clear cut way, how the current political system is not working. They have created a system that allows people like you and me to; define the crucial issues, choose the candidates,and nominate a THIRD choice for president in order to form a balanced ticket. So instead of two choices and a lucky few…any leader can run for president. In the process of trying to change history and create a more fair voting system they have gained millions of supporters.
When you think about WWII, you think of long war film documentaries by Time Life and long war novels. The creative agency Secret Location, made a much more interactive way for people to understand the history of WWII. By combining, video, photographics and motion graphics, they were able to re create an online documentary that follows the Allied journey from the D-Day invasion of Normandy to the siege of Berlin.
The site is an extension to the documentary series, D-Day to Victory. The site features interviews of surviving Allied WWII veterans. Users can browse through biographies, artifacts and share their memories of war. Younger users can live through that time through the reenactments and testimonials of the veterans.
Another great documentary website that I came across was the documentary site done by an Australian filmmaker Darius Devas on the Goa Hippy Tribe. Darius travelled to Anjuan Beach to shoot a reunion of the original Goa hippies, a very misunderstoon tribe in Australia. Instead of producing a staright documentary film, he instead took over six months of videos to the social media platform.
He then repackaged his documentary into an online experiment to include interviews, galleries and factsheets. It enabled viewers to get much more involoved in the journey themselves and also enabled them to learn more about particular people in the tribe. Viewers get a passport and follow along with the adventures of the Goa Hippie tripe. They are able to collect additional artifacts and information in their backpacks along the way. If had remained just a film, it’s may never have reached as many people or peaked their interest in the way the interactive version has.
This cartoon did an extraordinary job of encouraging user interaction as well as creating stickiness. The animator created a series of short interactive videos, that the user had to interact with in order to move onto the next chapter and see what happened to the character.
As you move your mess and click in certain ways and in certain areas of the screen, different events happen to the character. The events that occur depend on how fast you move the mouse and in what direction as well as how many times you click. You don’t move on from the video until you figure out the final event that gets you to the next chapter.
If the user eventually gives up or gets bored the video will play through in it’s entirety which is a nice touch so the user doesn’t get frustrated and eventually leave. The timing is just right though because you don’t realize this right away, you usually will get to the next chapter on your own.
On the Documentary website: Coal:A Love Story, the storyteller uses a combination of motion graphics, type and high quality video to tell a the complicated love story of the western world’s obsession with coal.
The website hooks you in by asking you to interact with the storyline so that each step of the story drags you in. It’s not just a long documentary film, but rather a series of small films that make up one large story.
Coal:A Love Story
The designer gets the users attention by having the user interact with the graphics and the simulated laptops to allow you to take part in telling the story.As you move down the page you get to various mini videos, of each different person telling how their lives relate to the story of coal.
It’s a much more exploritory way of looking at a documentary rather than sitting and watching one long film from beginning to end.
A website can be very effect using very simple graphics and typography combined with a little bit of motion. The award winning website http://www.slaveryfootprint.org, uses very simple graphic with typography and motion to enhance their message. It keeps the viewer entertained while still getting across a very serious message regarding the way corporations exploit cheap labour.