Another interesting video from my kinetic type adventure journey. Again this video does not have a lot going on, similar to the simplistic IKEA video style that I blogged about earlier. However, starting out, I think that’s a good thing. I really want to drill down on learning good basic type in motion (kinetic type) skills; timing, kerning, leading, movement, legibility. Effects can be great but first I want to make sure the foundation is solid before I go effect crazy.
The Dark Knight Kinetic Type video does some things that I like really well. First, they don’t overkill the effects, when effects are used it makes sense with the story and what the actors are actually saying. The effects aren’t thrown in for effects sake. The transition between Dynamite, Gun Powder and Gasoline (starting at 0:07) is so simple yet intelligent use of an effect. The way the first two words transition with the dynamite effect just makes sense, simple yet incredibly effective. They designer just leads the eye through the speech very naturally.
The transitions using effects, where there are pauses in speech are done particularly well, also especially (0:16). Also check out the line at (0:29) again, simple yet super effective. I think this designer has taken some lessons from Saul Bass in simplicity. Enjoy!