Another one of my favourite Kinetic Typography Videos. I really love the aesthetic of this video. It suites the subject matter. I also love the style of illustration, type and colour palet, all these elements are superb in this video. The illustration is used sparingly, and it’s placed only in sequences that enhance the type.
One of the strongest elements of this video is the timing to the sound. It is right on key with the type and animation movement. The camera angles are also done exceptionally well in 3D space(0:16) and the camera movements including the panning make the story stronger. It’s not overkill however, things are only placed in 3D space and in motion if it makes sense with the story line.
I also love the extreme cropping of the typography, it’s commanding like the speech and it really is done just the right amount.I like that the designer is not afraid to push the boundaries of the screen (0:38). After all the subject matter is all about pushing boundaries and doing something incredibly fearless and unconventional. There are parts that the type moves fairly fast because of the pace of the speech, so without sound, it may be difficult, but with the sound, you can follow it quite well.
The planes is also something that I haven’t noticed as much in other kinetic type videos, but this one does some really interesting things with the maps and playing on depth of field using planes in his animation window. It really effective for giving the illusion that the viewer is moving with the troops through the story on their journey. It’s really brilliant (0:42).